5 Features That Project An Organization As Reputable

 

An organization is perceived as reputable when it is honest, trustworthy and delivers on its reputation as what gives credibility, depth, sanctuary, and confidence in what they do. According to Ronald J. Alsop, author of The 18 Immutable Laws of Corporate Reputation, a reputation is a gauge of our past results and stakeholder confidence in our ability to deliver in the future. It is the opinion that others have of our organizations and a testament to our trustworthiness. 

 

In Nigeria it is sometimes challenging to describe or perceive an organization as reputable because of the very harsh business environment. The harsh economic conditions especially the devaluation of the Naira has made it very difficult for organizations to deliver on their brand promises. Nevertheless some still stand out for their long standing integrity and commitment to their brand essence. 

 

I will discuss briefly 5 crucial features that most likely will project an organization as reputable. An organization is perceived as reputable if:
 
1. They have a good and stable financial standing.  Even though there are some controversy as to which comes first; corporate reputation or corporate profit, there is no gain saying that an organizations financial muscle determines to a large extent how it is perceived. The public tends to respect companies that are liquid  and with a high turnover. How a company performs from a financial and operational standpoint matter a lot to its publics.
 
2. They have a good package for their employees in addition to a conducive working environment. Most organizations with effective employee relations usually stand out, and the cynosure of the public. Such organizations have their stories retold by such employees who remain committed and see their employers as their first companies of choice. By word of mouth they help to build a strong brand with a history of internal stability and social responsibility. Companies are perceived to be reputable when they consistently create and maintain healthy environments in the workplace. They have in their corporate culture a deliberate plan to share the corporate goals with their employees and make them a part of the organization. Thus the employees have a sense of belonging and possess high morale. Employees value their positions in the organizations and desire to work there for a long time. Therefore productivity is high and organizational events are enjoyable and successful.
 
3. An organization is perceived to be reputable if they are committed to making the world a better place. An organization that is environmentally responsible and actively participates in its communities is endeared to the hearts of its publics.
 
4. They are customer-centric . They offer high quality products and  services as well as reliable customer service and support.
 
5. A pacesetter organization is one that has the attributes of good leadership, governance and vision. They have strong and appealing leaders and communicates clearly and openly. Such organizations have a very strong share of voice and seen as observers as highly reputable. 

 

-Nkechi Ali-Balogun 

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An organization is perceived as reputable when it is honest, trustworthy and delivers on its reputation as what gives credibility, depth, sanctuary, and confidence in what they do. According to Ronald J. Alsop, author of The 18 Immutable Laws of Corporate Reputation, a reputation is a gauge of our past results and stakeholder confidence in our ability to deliver in the future." data-share-imageurl="">

Comments

This is apt! An eye opener to corporate organizations.

Awesome!

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