COURSE COVERAGE: INTRODUCTION

The need to deepen the PR knowledge and competencies of Chief Executives, other top management executives and their heads of PR has become critical and urgent in the face of the ever-changing corporate environment and increasing competition for share of voice and market. It is therefore paramount that an organization protects and builds a strong brand by updating the skills of its workforce in order to effectively convey its corporate mandate and vision unambiguously to all its various publics.

COURSE OBJECTIVES
The key objective of this training is to discuss and equip participants with the skills and expertise required to effectively project the brand they represent while using Public Relations to DRIVE corporate performance and thereby continually add to corporate bottom line. Other take-outs include: 1. To assist all participants to explore the enormous power of the strategies of Public Relations, Perception Management and Relationships in building Corporate Image and Performance 2. To explain the global best practices in the application of Public Relations skills in the public and private sectors of the economy 3. To equip participants with new competencies, strategies and knowledge in Public Relations 4. To learn the best practices in community relations and CSR