Strategic Public Relations Course For The Enhancement Of Corporate Performance
COURSE COVERAGE: INTRODUCTION
The need to deepen the PR knowledge and competencies of Chief Executives, other top management executives and their heads of PR has become critical and urgent in the face of the ever-changing corporate environment and increasing competition for share of voice and market. It is therefore paramount that an organization protects and builds a strong brand by updating the skills of its workforce in order to effectively convey its corporate mandate and vision unambiguously to all its various publics.