Yomi Badejo-Okusanya is a consummate public relations practitioner and the Managing Director of one of Nigeria’s foremost communication consulting groups, CMC Connect (Perception Managers). The Group consists of CMC Connect BursonMarsteller (flagship business), Tangelo Africa (agric media communication), I – Octane (Interactive Media), and Reignite Public Affairs (Abuja).
He has over two decades of work experience in Integrated Marketing Communications coupled with the edge of pioneering perception management business in the Nigerian communication market. Such experiences cuts across Corporate Communications, Government Relations, Marketing PR, Financial Public Relations and Crisis Management which has seen him consult for many organisations and governments such as the 1st female elected President in Africa, H.E. Ellen Johnson Sirleaf of Liberia, the British American Tobacco Nigeria, Renaissance Group, Federal Inland Revenue Service, and Delta State Governments to mention a few.
He is the current Secretary General of the African Public Relations Association (APRA), the umbrella body for the practice of public relations in Africa, which saddles him with the responsibility of working closely with the African Union (AU) in the areas of strategic thinking on how to improve the image and perception of Africa.
He became a recipient of the prestigious PR Golden Eagle Award (Male) as the Most Outstanding Public Relations Person for the Year 2010.
YBO as he is often referred has a strong passion for the practice of public relations in Africa. He, working with African Union, birthed an initiative tagged ‘Campaign Africa’ designed to sell ‘Positive Africa’ through the instrumentality of the profession – public relations.